Skittles fans are reminded not to throw Skittles in Harry style with an LA Times ad

"Save the rainbow. Enjoy the rainbow. But please, don't throw away the rainbow," read a full-page print ad in the Los Angeles Times.

Skittles announced on Saturday (November 19). The ad is from earlier this week

The brand's latest response to seeing Skittles thrown at Harry Styles' face at a concert.

On Saturday, the candy brand released a similar image on social media with the tweet,

PSA: Protect your eyes from Skittles (by eating them, not throwing them).

The ad features a large pair of heart-shaped, protective glasses in homage to Style's "watermelon sugar" sunglasses.

Styles hit up Skittles while performing “Kiwi” at the Kia Forum in Inglewood, Calif. on Monday night (November 14).

Footage of the fateful moment circulated online and by Thursday

The singer took aim at a variety of objects while performing on her Love On Tour, from chicken nuggets to an unidentified object that hit her in the groin area.